Excursion Jan 20, 2017
Excursion to the “Markthalle” in Krefeld a flagship store of REAL
At the 20.01.2017 for the students of the Seminar Marketing and Market Research a daily excursion was organized to the flagship store of Real in Krefeld, NRW.
Fresh fruits and vegetables invite you to an exceptional shopping experience when entering the store. The smell of freshly baked and homemade bread creates a welcoming atmosphere. “We divide the store into rational and emotional parts” so the CEO of “Markthalle”. The checkouts are not visible from the entrance. Costumers shall enjoy their shopping trip and put less focus on how much money they spend. Besides a big offer of food products, a wide range of non-food products can be found in the store. Due to strong competition in different market sector the diversity of e.g. cloths displayed, had to be reduced.
Special about the “Markthalle Krefeld” are the various eating points, the bakery and the café. Recently, 100 additional employees have been hired to increase the offers and to create a restaurant-like atmosphere within the supermarket that invites the customers to spend more time on the spot. Almost all gastronomy services are managed by Real itself. Even the coffee is roasted in store.
In the store customers are able to buy things online which are out of stock or not provided in their instore assortment. Because of that the assortment increases from 80.000 products instore up to 5 Million products from REAL online.
Bread is made fresh in store from the dough to the shelve…
A bride variety of meals are provided in store, containing, pizza and pasta, sushi and other asian meals.
Coffee is roasted in Store.
You are able to taste the wine there before buying.
Fancy Food like Oysters and Kobe Beef are also a part of the store.
At Lunchtime, enjoying various meals from the store.
Zuletzt geändert: 02.02.2017
News
10.12.2018
Guest lecture: The Role Standards in Global Food Supply Chains?,
Dr. Richard Lehmann, GS1 Germany GmbH
11.12.2018
Guest lecture: The changing landscape of agricultural markets and trade:
Prospects for future reforms,
Emily Gray, OECD
29.01.2018
Study shows effectiveness of the school fruit scheme in North Rhine-Westphalia
Recent Publications
- Yeh, C.-H., Hartmann, M., Hirsch, S. (2018): Taiwanese consumer survey data for investigating the role of information on equivalence of organic standards in directing food choice. Data in Brief.
- Lorenz, B. A.-S., Langen, N., Hartmann, M., Klink-Lehmann, J. (2018): Decomposing Attitudes towards Food Leftovers: Implications for General Attitude, Intention and Behavior. British Food Journal, Vol 120-11.
- Vo, H.T.M., Hartmann, M., Langen, N. (2018): Rewarding the good and penalizing the bad? Consumers’ reaction to food retailers’ conduct. British Food Journal, Vol. 120-11.
- Yeh, C.-H., Hartmann, M., Hirsch, S. (2018): Does information on equivalence of standards direct choice? Evidence for organic labels from different countries-of-origin. Food Quality and Preference, 65: 28-39.
- Haß, J., Lischetzke, T. and Hartmann, M. (2018): Does the distribution frequency matter? A subgroup specific analysis of the effectiveness of the EU School Fruit and Vegetable Scheme in Germany comparing twice and thrice weekly deliveries, Public Health Nutrition, 1-13.
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