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Excursion Jan 20, 2017
Excursion to the “Markthalle” in Krefeld a flagship store of REAL
At the 20.01.2017 for the students of the Seminar Marketing and Market Research a daily excursion was organized to the flagship store of Real in Krefeld, NRW.
Fresh fruits and vegetables invite you to an exceptional shopping experience when entering the store. The smell of freshly baked and homemade bread creates a welcoming atmosphere. “We divide the store into rational and emotional parts” so the CEO of “Markthalle”. The checkouts are not visible from the entrance. Costumers shall enjoy their shopping trip and put less focus on how much money they spend. Besides a big offer of food products, a wide range of non-food products can be found in the store. Due to strong competition in different market sector the diversity of e.g. cloths displayed, had to be reduced.
Special about the “Markthalle Krefeld” are the various eating points, the bakery and the café. Recently, 100 additional employees have been hired to increase the offers and to create a restaurant-like atmosphere within the supermarket that invites the customers to spend more time on the spot. Almost all gastronomy services are managed by Real itself. Even the coffee is roasted in store.
In the store customers are able to buy things online which are out of stock or not provided in their instore assortment. Because of that the assortment increases from 80.000 products instore up to 5 Million products from REAL online.
Bread is made fresh in store from the dough to the shelve…
A bride variety of meals are provided in store, containing, pizza and pasta, sushi and other asian meals.
Coffee is roasted in Store.
You are able to taste the wine there before buying.
Fancy Food like Oysters and Kobe Beef are also a part of the store.
At Lunchtime, enjoying various meals from the store.
Zuletzt geändert: 02.02.2017
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- Lorenz, B.A.; Hartmann, M. & Langen, N. (2017): What makes people leave their food? The interaction of personal and situational factors leading to plate leftovers in canteens. Appetite, 116(1): 45-56.
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- Janßen, D., Langen, N. (2017): The bunch of sustainability labels - Do consumers differentiate?, Journal of Cleaner Production 143: 1233-1245.
- Yeh, C.-H., Hartmann, M. (2016): Consumers’ Preference for Sweet Peppers with different Process Attributes: A Discrete Choice Experiment in Taiwan., International Journal on Food System Dynamics 7(4): 293-310 , Link
- Methner, S., Maschkowski, G., Hartmann, M. (2016). The European School Fruit Scheme: impact on children's fruit and vegetable consumption in North Rhine-Westphalia, Germany, Public Health Nutrition
- Klink, J., Langen, N., Hartmann, M. (2016). Kommunikation von Nachhaltigkeit–Eine vergleichende Analyse des Schokoladen- und Fruchtsaftsektors. In: Willers, C., CSR und Lebensmittelwirtschaft, Springer, Berlin Heidelberg: 225-240.
- Civai, C., Hawes, D.R., DeYoung, C.G., Rustichini, A. (2016): Intelligence and Extraversion in the neural evaluation of delayed rewards. Journal of Research in Personality, 6: 99-108.
- von Germeten, J.-P., Hartmann, M. (2016): Balancing profitability with social consciousness: Determinants of suppliers' intensity of participation in the EU school fruit scheme , Renewable Agriculture and Food Systems.
- More Publications