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Research focus (priorities)
The research activities of the department comprise qualitative and quantitative analyses with regard to agricultural and food markets on a national and international level. In particular, the research focuses on:
1. Quality and safety of products and processes in the food sector
Objectives: analysis of consumer preferences and implications for food companies, policy makers and international trade.
Methodological basis: new consumer theory, behavioural economics, industrial economics, econometrics and multivariate statistics.
2. Consumer behaviour research on food markets
Objectives: analysis of consumer behavior and especially decision making considering perception, evaluation, attitudes, preferences, willingness to pay and decision strategies.
Methodological basis: rational choice, behavioural economics, econometrics and multivariate statistics.
3. Competitiveness of the food industry
Objectives: assessment of the levels, the development and of the factors affecting company competitiveness. Derivation of policy and business options which may lead to the strengthening of international competitiveness.
Methodological basis: neo-classical theory, industrial economics, strategic management theory, evolutionary economics, econometrics and multivariate statistics
Last Updated: Tuesday, December 09, 2014
- Hass, J. & Hartmann, M. (2017) What determines the fruit and vegetables intake of primary school children? - An analysis of personal and social determinants, Appetite
- Hartmann, M.; Cash, S. B.; Yeh, C.-H., Landwehr, S., & McAlister, A. R. (2017): Children's purchase behavior in the snack market: Can branding or lower prices motivate healthier choices? Appetite, 117:247-254
- Lorenz, B.A.; Hartmann, M.; Hirsch, S.; Kanz, O. & Langen, N. (2017): Determinants of Plate Leftovers in One German Catering Company. Sustainability, 9(5): 807.
- Lorenz, B.A.; Hartmann, M. & Langen, N. (2017): What makes people leave their food? The interaction of personal and situational factors leading to plate leftovers in canteens. Appetite, 116(1): 45-56.
- Janßen, D., Langen, N. (2017): The bunch of sustainability labels - Do consumers differentiate?, Journal of Cleaner Production 143: 1233-1245.
- Maschkowski, G., Schäpke, N., Langen, N., Grabs, J. (2017). Learning from Co-Founders of Grassroots Initiatives: Personal Resilience, Transition, and Behavioral Change – a Salutogenic Approach. In: Henfrey, T., Maschkowski, G., Penha-Lopez, G.: Resilience, Community Action and Societal Transformation, Permanent Publications, East Meon, pp.65-84
- Yeh, C.-H., Hartmann, M. (2016): Consumers’ Preference for Sweet Peppers with different Process Attributes: A Discrete Choice Experiment in Taiwan., International Journal on Food System Dynamics 7(4): 293-310.
- Civai, C., & Hawes, D. R. (2016). Game Theory in Neuroeconomics. In Neuroeconomics (pp. 13-37). Springer Berlin Heidelberg
- Methner, S., Maschkowski, G., Hartmann, M. (2016). The European School Fruit Scheme: impact on children's fruit and vegetable consumption in North Rhine-Westphalia, Germany, Public Health Nutrition.
- Klink, J., Langen, N., Hartmann, M. (2016). Kommunikation von Nachhaltigkeit–Eine vergleichende Analyse des Schokoladen- und Fruchtsaftsektors. In: Willers, C., CSR und Lebensmittelwirtschaft, Springer, Berlin Heidelberg: 225-240.
- Civai, C., Hawes, D.R., DeYoung, C.G., Rustichini, A. (2016): Intelligence and Extraversion in the neural evaluation of delayed rewards. Journal of Research in Personality, 6: 99-108.
- von Germeten, J.-P., Hartmann, M. (2016): Balancing profitability with social consciousness: Determinants of suppliers' intensity of participation in the EU school fruit scheme , Renewable Agriculture and Food Systems.
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