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Research focus (priorities)
The research activities of the department comprise qualitative and quantitative analyses with regard to agricultural and food markets on a national and international level. In particular, the research focuses on:
1. Quality and safety of products and processes in the food sector
Objectives: analysis of consumer preferences and implications for food companies, policy makers and international trade.
Methodological basis: new consumer theory, behavioural economics, industrial economics, econometrics and multivariate statistics.
2. Consumer behaviour research on food markets
Objectives: analysis of consumer behavior and especially decision making considering perception, evaluation, attitudes, preferences, willingness to pay and decision strategies.
Methodological basis: rational choice, behavioural economics, econometrics and multivariate statistics.
3. Competitiveness of the food industry
Objectives: assessment of the levels, the development and of the factors affecting company competitiveness. Derivation of policy and business options which may lead to the strengthening of international competitiveness.
Methodological basis: neo-classical theory, industrial economics, strategic management theory, evolutionary economics, econometrics and multivariate statistics
Last Updated: Tuesday, December 09, 2014
- Yeh, C.-H., Hartmann, M., Hirsch, S. (2018): Taiwanese consumer survey data for investigating the role of information on equivalence of organic standards in directing food choice. Data in Brief (accepted).
- Lorenz, B. A.-S., Langen, N., Hartmann, M., Klink-Lehmann, J. (2018): Decomposing Attitudes towards Food Leftovers: Implications for General Attitude, Intention and Behavior. British Food Journal (accepted).
- Vo, H.T.M., Hartmann, M., Langen, N. (2018): Rewarding the good and penalizing the bad? Consumers’ reaction to food retailers’ conduct. British Food Journal (accepted).
- Yeh, C.-H., Hartmann, M., Hirsch, S. (2018): Does information on equivalence of standards direct choice? Evidence for organic labels from different countries-of-origin. Food Quality and Preference, 65: 28-39.
- Haß, J., Lischetzke, T. and Hartmann, M. (2018): Does the distribution frequency matter? A subgroup specific analysis of the effectiveness of the EU School Fruit and Vegetable Scheme in Germany comparing twice and thrice weekly deliveries, Public Health Nutrition, 1-13.
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